Strategy
When the strategy that got you here finishes
What worked is not a personality. It is a season. Seasons end. The person who refuses to notice pays twice: once in the results, and again in the identity crisis that follows.
Founders are especially loyal to the move that saved them. The hustle. The heroics. The product sense. The relationships. Those things were true. They are allowed to stop being sufficient.
Rebuilding strategy is not a rebrand. It is a set of decisions about what you will stop being the answer to. That is leadership work wearing a business costume.